ABCiTY

Children can learn while they play computer games. This is the idea behind ABCiTY which is an online edutainment universe for children between 4 and 7 years. It is an educational learning game where the child is to save the town from a threatening spider. ABCiTY launched on the 10th of February 2011 and is now expanding on the market, to meet the need for a Danish-produced computer game for small children, that is fun while teaching the kids to spell.

Story Field performed a user study in terms of a series of focus group interviews with parents and grandparents of 4 – to 7-year-old children. ABCiTY hereby received solid input from potential users, focusing on values ​​in relation to children’s consumption of entertainment versus learning, subscription options, marketing materials and strategy.

“We, in ABCiTY, have had a positive collaboration with Story Field. Their energetic and professional way of approaching the task, enabled them to meet our goals, even though conditions were difficult.”

Tav Klitgaard, Director, ABCiTY

Read more on ABCiTY’s website