Story Field has in collaboration with Digital StoryLab started the site loveis.dk, where people from the whole world, with different backgrounds, ages, religion and interests tell about what love is to them, during 1 minute videotakes.
They have a lot of different views on love, ranging from “my bike”, “muffins and pancakes”, “when I smoke a joint with my friends on the balcony”, “I can always feel it in my stomach”, “A bike ride in Copenhagen in the early morning”, “universal energies”, “inspiration and passion” to the classic: ” My girl- or boyfriend”.
The site is open to usercontribution, as everyone can send a video, with their take on love, as long as it is max 1,5 minute long and of good quality.
A lot of the latest videos was recorded during Copenhagen Carnival this year, where we had a stall and collected footage about love from the samba dancing and happy visitors. A couple of times people asked us “Why?”, and the answer is: “just for fun…and to spread a little love”!
Visit the site on www.loveis.dk and send your video to julie@storyfield.dk or nikoline@digitalstorylab.com
Archive for the ‘Brugerundersøgelser’ Category
What is love?
Monday, September 5th, 2011 by Julie Byskov GadeIdea management
Monday, May 16th, 2011 by Mette Jännes Larsen
Last Wednesday, I hit an afternoon meeting at Nosco that has great success with an idea management software as a source to innovation.
Jesper Müller-Krogstrup from Nosco talked about the usage of the software in Danfoss that has facilitated the involvement of the 12.000 employees in the project Man on the Moon. It is an interesting project, because it is not only product-oriented as the employees also receive education in project- and innovation management. The Man on the Moon project has, if we should trust the statistics, harvested outstanding results, since 91 % of the employees expressed relevance of using the tools in their work and that they have changed their behavior. Moreover, the outcome of the project in 2010 is three strong ideas that are now being implemented.
Additionally, Søren Salomo, who is a professor at DTU, presented some theoretical aspects on innovation management. According to Salomo, innovation ought not to be linked to creativity since the agenda is to successfully implementing new ideas on the market and to explore the needs of certain actors. The mission of innovation management is to make the ROI (Return on Investment) visible and to quickly determine whether a concept leads to success or not. On DTU, they have also used idea management software in a project where 1300 students participated. The result was 300 ideas that were explored further and 24-25 ideas with the potential for innovation.
From my perspective, the idea management software has many advantages due to possibility of involving a large scale of actors. But I also see certain disadvantages, since the software does not give the participants the option of visualizing their experiences and standpoint as the exchange of ideas is exclusively done in a written context. Furthermore, I cannot help thinking that the authentic insights, that e.g. Story Fields’ video diaries provide with, will get lost in such large scale projects. However, I think that both approaches could reach far by going hand in hand: Idea management is an excellent way of generating ideas whereas video diaries can help testing the final ideas that comes out of such software.
New Project: House of the Patients
Friday, May 13th, 2011 by Julie Byskov Gade
A new innovation project between public and private actors shall give patients a better experience on the hospitals in the Capital Region in Denmark. Building on the existing patient hotels Center for Health Innovation lead the development of a new ‘Patient Home’ to be operated on the patients’ own terms and needs. Through user-driven innovation the project will show how a better patient service, enhance value for both patient and hospital. Future patient hotels will thus evolve in a direction, that will make them more than just a bed to sleep in.
In this project Story Field are in charge of including the “hotel guest’s” values and needs by creating a series of video narratives by patients and carers who currently stays, are going to stay or have stayed at the patient hotel.
Video stories are short personal films from patients and caregivers themselves.
The stories are have a duration of 3 -4 minutes and contains photos, video and audio material from patients’or Carers’ self documentation of their daily lives and experiences. The films are created at a workshop where participants take part in storytelling and reflection exercises and instruct their own film.
The movies show the world in an authentic and empathetic manner from the perspective of the patient/carer and told with their own words from what they have on their mind and consider to be important. This brings the data to life and puts a face on the users of the patient hotel of tomorrow.
Drawing on users’ experienced stories, rather than wishes for improvement of existing hotels, the patient narratives can start radical rethinking of patient hotels and meaningful new concepts based on user’s needs and values.
The project is ongoing and we will update this project page as it progresses.
Read more about the Patients’ House (in Danish)
Co-creation as an approach to public innovation
Tuesday, May 10th, 2011 by Mette Jännes Larsen
Last week, I attended a lecture by Christian Bason, innovation manager at Mind Lab, on the University of Copenhagen, where he talked about co-creation as an approch to public innovation.
Bason emphasized that the efficiency of the public sector depends on better service and less economic expenses. Maybe some of you would think that this is impossible. But according to Bason, public services can be cheaper by involving the citizens and to make sure that solutions are based on the their respective needs. In this context, public employees ought not to be appointed as expects of the users’ lives as it is the citizens who make use of the public solutions everyday and who knows best how the solutions can be optimized.
Bason has recently released the book “Leading public sector innovation. Co-creating for a better society” that we can highly recommend you to read.
ABCiTY
Saturday, April 30th, 2011 by Julie Byskov Gade
Children can learn while they play computer games. This is the idea behind ABCiTY which is an online edutainment universe for children between 4 and 7 years. It is an educational learning game where the child is to save the town from a threatening spider. ABCiTY launched on the 10th of February 2011 and is now expanding on the market, to meet the need for a Danish-produced computer game for smaller children, that is fun while teaching the kids to spell.
Story Field performed a user study in terms of a series of focus group interviews with parents and grandparents of 4 – to 7-year-old children. ABCiTY hereby received solid input from potential users, focusing on values in relation to children’s consumption of entertainment versus learning, subscription options, marketing materials and strategy.
Read more about ABCiTY on their website
Social innovation camp
Tuesday, March 29th, 2011 by Julie Byskov Gade
On May 26th, Story Field visited the international innovation camp at The Danish Red Cross Youth where Søren Bo Steendahl, who owns the consultancy Kadaver, told us about his success with social innovation.
Kadaver works with creating positive changes in the society and only for clients who they see value in. The firm has had great success with the video “Mukhtar’s birthday” for the campaign Bedrebustur.dk that received over a 1 million hits on YouTube the first week after the release and gave Arriva significant benefits on the market. Kadaver is, furthermore, responsible for the hospital project Masanga in Sierra Leone, the digital stamp Poteo and the computer bags Bangura Bags made of cycle tubes by tailors in Africa.
According to Søren, successful social innovation is to get an unique idea that meets a social need in a new and innovative sense. Søren did not disguise that it is alright to earn money by doing something good in the society. He encouraged the workshop participants not to see poor people as poor creatures but as consumers. The secret is to find products or solutions that may fit to their markets and realities. In this context, he told us about a development project where rats were trained to track mines and activated the local people in doing an effort to save their own land.
The rest of the camp went by with innovation workshops, where the people from The Danish Red Cross Youth experimented with creative methods of learning and where new ideas were approached on walks and in fictive coffee shops. Moveover, Søren’s advice about not saying “but” og “not” but “yes..and” to the other’s innovative comments was practiced to perfection where the agenda was to appreciate the diversity of the group.
Patient’s stories
Friday, March 25th, 2011 by Julie Byskov Gade
Patients and carers have many stories to tell about their illness, their new situation, and their contact with the health system. The stories are important to include in the development of new hospitals, products and processes with patients and relatives in the center.
It is the starting point for the collaboration between Field Story, Clinic of Innovation – The innovative branch of the Oslo University Hospital, Norway, Copenhagen Business School, Jazzmontør – digital storytellers from Norway, Pilgrim Projects – founder of the PatientVoices program in England, Inquiring relations from Sweden and Digital StoryLab .
Ultimately the goal is to create a better health system by bringing data to life and letting patients be heard.
Initially, we hold a free seminar on patient histories in health innovation in Copenhagen on 9 June 2011. We’re posting more here on the blog later. Until then you can subscribe to Julie@storyfield.dk.
Photo by: Jose Goulão
Service innovation
Thursday, March 10th, 2011 by Julie Byskov Gade
Last Thursday the Danish Research and Innovation Board and the Council for Technology and Innovation put focus on service innovation in relation to the launch of a new innovation network, serviceplatform.dk Which “brings together companies and researchers with the goal of strengthening the innovation capacity and hence the growth in service industries.”
Story Field is now a member of the network and wait to see whether the level of activities and value will meet the ambitions. The ambitions are high because according to the Danish minister of science Charlotte Sahl-Madsen, the future competitiveness of Danish companies’ dependent entirely on whether they manage to innovate their services.
Figures from the Council for Technology and Innovation shows that the service industry develop and research less than other companies, so there is room for development – especially in areas such as insurance, food and welfare sector there is predicted a large unexplored potential for business development, and this should preferably be done by use of technology.
According to Niels Christian Nielsen, CEO of Q Network is the ultimate strategic challenge of service innovation “to identify and develop technological strengthened human service relationships.”
You can say that service innovation is very similar to all other forms of innovation, but it differs anyway because of its often intangible form. This increases the need for user involvement in development and evaluation, because there is no specific product that either works or doesn’t work, but the effect is to some extend in the minds of the service recipients. The Services Committee’s definition is:
“Service Innovation is development of a new service or production or delivery process, organization or market behavior in order to produce and sell services. The service and process can have different degrees of immateriality and use of technology.”
Among the good (and frequently used) examples of corporate innovation of services, are ISS’s transformation of cleaning to a service industry, Jydske Bank’s rethinking of the bank counter into a café environment, Bank of America’s “save up when you use the money” service aimed at female credit card users and the inevitable example: Apple’s Content Services itunes, appstore etc.
Read more about the network and speaks here (In Danish)
CREATE – SHARE – LISTEN
Friday, February 18th, 2011 by Julie Byskov Gade 
Last week the International Conference of Digital Storytelling ‘CREATE SHARE LISTEN’ was held in Lillehammer, Norway. Story Field participated and contributed with a speak about the use of Digital Storytelling in user studies.
Digital Storytelling is personal video stories of two to three minutes told by common and uncommon people basedon the idea that everyone has an important story to tell, and everyone should have the ability to tell it. As the American founder Joe Lambert says: “We not finished until everyone on the planet have told their story”. This is probably be a long while, but there has been an increase in the interest in and use of Digital Storytelling in Europe over the last few years and especially in Skandinavia.
The applications range from integration, culture, team building, marketing, IT skills, narrative therapy to user involvement and service development. Within the user and service development, Pip Hardy has used Digital Storytelling for the development of health service in the UK by systematically helping health professionals as well as patients and caregivers to tell their stories digitally. This has contributed to greater understanding of patient needs and experiences and the training of health personnel through narrative experience and practice reflection.
The concept is simple: Create stories, share them and listen to others to achieve greater understanding of others’ perspective and experiences!
Thus Story Field is using Digital Storytelling for user studies and development of concepts for businesses and organizations. We use it often in combination with video diaries in which participants prior to the movie creation document their daily lives and writes diaries. This gives us the participants’ reflections and a special insight into their world. Moreover, video is good for communicating insights to a projects stakeholders and create conversation.
Read more about the conference
